YtoZ Media
Case Studies

Results, quantified.

Every engagement is reported against attributable revenue — not soft engagement metrics.

DTC E-commerce

Nordic Apparel Co.

Challenge
Scaled Meta account plateaued with rising CPA and shrinking margins.
Strategy
Rebuilt account architecture, launched creative testing pipeline, added Advantage+ scale layer.
Execution
90-day sprint across Meta and Google PMax with weekly creative refresh.
ROAS
+412%
CAC
-64%
Revenue
$4.8M
Volume
18.2k orders
B2B SaaS

PipelineOS

Challenge
Enterprise motion with no reliable demand engine outbound could rely on.
Strategy
LinkedIn ABM demand layer paired with Google Search capture and lifecycle nurture.
Execution
6-month build with sales enablement, offer design, and CRM instrumentation.
ROAS
+286%
CAC
-51%
Revenue
$1.9M ARR
Volume
1,240 SQLs
Travel

Aegean Escapes

Challenge
Seasonal booking volatility across 6 European markets.
Strategy
Multi-market TikTok + Meta system with demand forecasting and dynamic budget allocation.
Execution
Localized creative pipelines shipping 40+ assets per month.
ROAS
+338%
CAC
-58%
Revenue
$3.2M
Volume
9,100 bookings
Fintech

Northline Cards

Challenge
Regulated market with expensive Google auction dynamics.
Strategy
SEO-first authority build with paid demand as short-term accelerator.
Execution
12-month engagement, 320+ ranking keywords in top-3.
ROAS
+192%
CAC
-33%
Revenue
$2.1M
Volume
24k signups
Marketplace

Halo Talent

Challenge
Two-sided marketplace with weak supply-side acquisition.
Strategy
Split funnel with dedicated supply and demand campaigns, incrementality tested.
Execution
Rebuilt attribution stack, launched TikTok supply funnel.
ROAS
+248%
CAC
-47%
Revenue
$1.3M GMV
Volume
6.4k listings
Local Services

Meridian Dental Group

Challenge
Multi-location group with fragmented lead attribution.
Strategy
Localized Google + Meta with call tracking and per-clinic dashboards.
Execution
6-month rollout across 14 clinics with weekly performance ops.
ROAS
+402%
CAC
-61%
Revenue
$780k
Volume
3.1k appts
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